Privacy policy


We have written this privacy statement to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website. Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website. When you visit our website, as you are doing right now, our web server (computer on which this website is stored) automatically stores data such as:

  • the address (URL) of the visited website
  • browser and browser version the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • the date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behavior.

Cookies

Our website uses HTTP cookies to store user-specific data. Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this

  • Name: _ga
  • Expiration time: 2 years
  • Usage: distinguishing website visitors

Example value:
GA1.2.1326744211.152311196631

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • It should be possible to store at least 50 cookies per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:
Absolutely necessary cookies.

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages and later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Functional cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

Target-oriented cookies

These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying. Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?
How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete cookies, only partially allow them or disable them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally don’t want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each cookie whether to allow it or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google with the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?
The so-called “Cookie Guidelines” have been in place since 2009. These state that storing cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Rights under the General Data Protection Regulation
According to the provisions of the GDPR, you are generally entitled to the following rights:

  • Right to rectification (Article 16 of the GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 DSGVO)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal
  • data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR).
    If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior
In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behavior on this website.

You can find out more about how to object to this analysis of your visit data in the following data protection declaration.

TLS encryption with https
We use https to transmit data tap-proof on the Internet (data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission protection by the small lock symbol in the upper left corner of the browser and the use of the scheme https (instead of http) as part of our internet address.

Google Fonts Privacy Policy
On our website we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

For the use of Google Fonts you do not have to log in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We’ll take a detailed look at exactly what this data storage looks like.

What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?
Google Fonts allows us to use fonts on our own website, but we don’t have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data is stored by Google?
When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API, by the way, stands for “Application Programming Interface” and is used, among other things, as a data transmitter in software.

Google Fonts stores CSS and font requests securely at Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to be able to examine and move large amounts of data.

However, it is still important to remember that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google’s servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. In order to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311196631. Data storage you prevent in this case only if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of fonts and get the most out of our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=311196631. Google does address privacy-related issues there, but it doesn’t really include detailed information about data storage. It is relatively difficult to get really precise information from Google about stored data.

You can also read about what data is basically collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Fonts Local Privacy Policy
On our website we use Google Fonts from the company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have partially embedded the Google Fonts locally, i.e. on our web server – not on Google’s servers. As a result, there is no connection to Google servers and thus no data transfer or storage.

Google Analytics Privacy Policy
On our website, we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

What is Google Analytics?
Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

  • Audience reports:Through audience reports, we get to know our users better and know more precisely who is interested in our service.
  • Display reports: Display reports help us analyze and improve our online advertising.
  • Acquisition reports:Acquisition reports give us helpful information on how to get more people interested in our service.
  • Behavior reports:This tells us how you interact with our site. We can track which path you take on our site and which links you click.
  • Conversion reports:Conversion is when you take a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.


Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311196631-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152311196631-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_ Value: 1
Purpose: Used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie, and it is only stored until you close the browser again.
Expiration date: After you close the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 yearsRead text.

Note: This list cannot claim to be complete, as Google is always changing its choice of cookies.

Here we show you an overview of the most important data collected by Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you view only one page on our site and then leave our site.

Account creation: when you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP- location determination.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.

Source of origin: Google Analytics, or us, is of course also interested in which website or which advertisement you came to our site from.

Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?
Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete, or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311196631. We hope we have been able to provide you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Amazon Partner Program Privacy Policy
On our website, we use the Amazon Partner Program of the company Amazon.com, Inc. The data controllers in terms of the privacy policy are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located 5, Rue Plaetis, L-2338 Luxembourg as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich, Germany, will act as data processor. By using this Amazon affiliate program, data from you may be transferred to Amazon, stored and processed.
In this privacy policy, we inform you about what data is involved, why we use the program and how you can manage or prevent the data transfer.

What is the Amazon affiliate program?
The Amazon affiliate program is an affiliate marketing program of the online shipping company Amazon.de. Like any affiliate program, the Amazon affiliate program is based on the principle of commission. Amazon or we place advertisements or affiliate links on our website and if you click on them and buy a product through Amazon, we receive an advertising fee (commission).

Why do we use the Amazon affiliate program on our website?
Our goal is to provide you with an enjoyable time with lots of helpful content. For this we put a lot of work and energy into the development of our website. With the help of the Amazon affiliate program we have the possibility to be rewarded a little bit for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.

What data is stored by the Amazon affiliate program?
As soon as you interact with Amazon’s products and services, Amazon collects data from you. Amazon distinguishes between information that you actively give to the company and information that is automatically collected and stored. “Active information” includes, for example, name, email address, phone number, age, payment information or location information. So-called “automatic information” is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating systems) or the URL. Amazon also stores the clickstream. This refers to the path (sequence of pages) that you as a user take to get to a product. Amazon also stores cookies in your browser in order to be able to trace the origin of an order. In this way, the company recognizes that you have clicked on an Amazon advertisement or an affiliate link via our website.

If you have an Amazon account and are logged in while browsing our website, the collected data can be assigned to your account. You can prevent this by logging out of Amazon before browsing our website.

Here we show you example cookies that are set in your browser when you click on an Amazon link on our website.

Name: uid
Value: 3230928052675285215311196631-9
Purpose: This cookie stores a unique user ID and collects information about your website activity.
Expiration date: after 2 months

Name: ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Purpose: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiration date: after 8 months

Name: uuid2
Value: 8965834524520213028311196631-2
Purpose: This cookie enables targeted and interest-based advertising through the AppNexus platform. For example, the cookie collects and stores anonymous data about which ads you clicked on and which pages you viewed via your IP address.
Expiration date: after 3 months

Name: session-id
Value: 262-0272718-2582202311196631-1
Purpose: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it will be retrieved.
Expiration date: after 15 years

Name: APID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574
Purpose: This cookie stores information about how you use a website and what advertisements you viewed before visiting the website.
Expiration date: after one year

Name: session-id-time
Value: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Purpose: This cookie records the time you spend on a web page with a unique cookie ID.
Expiration date: after 2 years

Name: csm-hit
Value: 2082754801l
Purpose: We could not find out exact information about this cookie.
Expiration date: after 15 years
Note: Please note that this list only shows cookie examples and cannot claim to be complete.
Amazon uses this received information to tailor advertisements more precisely to the interests of users.


How long and where is the data stored?
Personal data is stored by Amazon for as long as it is required for Amazon’s business services or is necessary for legal reasons. Since Amazon is headquartered in the USA, the collected data is also stored on American servers.

How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the collected data in your account.
Another option to manage Amazon’s data processing and storage according to your preferences is provided by your browser. There you can manage, disable or delete cookies. This works a bit differently for each browser. Here are the instructions for the most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Amazon is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the proper transfer of personal data between the U.S. and the EU. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4. We hope we have brought you closer to the most important information about data transfer through the use of the Amazon Affiliate Program. More information can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Embedded social media elements Privacy policy

We embed elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.

The following links will take you to the pages of the respective social media services o explain how they handle your data:

Source: Created with the privacy generator of AdSimple in cooperation with 123familie.de.